The 2026 World Cup has also reflected the interest of Brazilians in international destinations. A Google Trends survey shows that Cape Verde, Norway, Spain, France, and Argentina were among the 25 terms with the greatest growth in searches made in Brazil in the last 30 days.
What happened?
Among the countries analyzed, Cape Verde led the growth in searches, with a 3,550% increase. Next are Norway (+2,700%), Spain (+450%), France (+400%), and Argentina (+350%).
Why does this matter for Cape Verde?
The performance of the Cape Verdean team during the World Cup contributed to increasing the visibility of the African archipelago, known for its beaches, volcanic landscapes, and warm climate throughout the year.
What's next?
According to Edmar Mendoza, CEO of Biosfera Copastur, large sports events often influence interest in tourist destinations. According to him, many travelers get to know a country during international competitions and go on to consider it in future itineraries, which can reflect both the increase in searches and the demand for tickets and packages.
In addition, the company recommends that planning be initiated in advance to increase the chances of finding better fares. Among the recommendations are buying tickets in advance, verifying the documentation required for each destination, contracting international travel insurance, avoiding high-season periods when possible, and combining large cities with lesser-known attractions in the itinerary.
According to Mendoza, transforming the interest sparked during events like the World Cup into advance planning can contribute to reducing costs and allowing for a more complete travel experience.
