The Cape Verde national football team is about to make history at the World Cup.

What happened?

The national team, known as the Blue Sharks, has gained global visibility and created an opportunity to expand the destination's presence in major emitting markets.

Why is this important for the Cape Verde national football team?

The team's performance has already led to an increase in searches for information about Cape Verde on international digital platforms. This can result in greater tourist interest, attraction of investments, and new business opportunities for local companies.

What's next?

The Cape Verde Tourism Institute (ITCV) believes that it will be necessary to strengthen investments in international promotion, with an increased presence at fairs, tourism events, and initiatives aimed at attracting investors. | Investment | Value | | --- | --- | | International promotion | $1 million | | Airport infrastructure | $500,000 | | Professional qualification | $200,000 | The strategy goes beyond the traditional sun and beach segment, the archipelago's main tourist product. The goal is to use the notoriety gained by the team to strengthen other niches, such as cultural, ecological, and event tourism.